Why Your Business Needs Video in 2023
Whether you are a start-up or a well-known brand, high-quality video content is paramount when maintaining and increasing your brand's relevance.
There are many reasons that video content is a necessity in 2023, I’m going to break down my top 5 reasons you should be incorporating video content in your marketing strategy today.
1 - STRENGTHEN YOUR SEO
Dwell time is a top metric in which search engines like Google understand how valuable your website is. So, naturally, if there’s content on your site that keeps the visitor there for longer, the better your overall SEO will be.
Well-produced video content is king for catching and holding your customers' attention, allowing more search engine algorithms to find your website (and brand) trustworthy.
From here you will find that your SEO ranking gets better and better the more video content you include. It makes even more sense when you think about how Google owns Youtube. Promoting all kinds of videos is something Google prioritises.
2 - BOOST SALES
Video has rapidly become the preferred medium for viewing brands, and the fastest-growing way to drive sales.
Customers overwhelmingly prefer video, and studies have shown that 96% of buyers rely on video content to learn more about a service or product before making a purchase.
This is because video has the unique ability to convey information in a more accessible and easy to digest format while also showing proof of quality and usage of a service or product.
Tutorials, explainer videos, and business overview videos are especially popular among end-users.
This exposure to information and brand tone further builds trust, and brand awareness, which leads to large increases in sales and a broader reach to new customers.
3 - BETTER LEADS & HIGHER CONVERSIONS
Per year, marketers earn 66% more qualified leads by utilising video in their marketing strategy.
This all comes down to one of the most important aspects of lead generation: trust.
Video is proven to increase and grow trust between consumers and businesses. Video can provide a high quality of education, which leads consumers to feel more comfortable sharing their information with you.
This alone is a massive benefit of using video for online lead generation.
Video is also a more engaging form of media, with viewers reporting retaining up to 95% of a message after watching a video, which leads to a better informed, higher quality lead.
If you can increase audience engagement with a high-quality video, conversions will follow.
4 - CONNECT WITH A WIDER AUDIENCE
The simple truth is that most people prefer to watch videos instead of spending their time reading.
They are also more likely to share a video with a friend or on their socials, instead of sending or posting a long article.
Simply put, videos are easy to watch and easy to share. This allows your business to reach an even larger audience.
Video content that gets people talking will inevitably find its way to social media. From there, the potential is limitless. The more people your video reaches, the more your brand grows and the more recognisable it becomes.
The more recognisable your brand is, the more trust it garners and the more high-quality leads and conversions you will get.
5 - MAXIMISE ROI
It all comes down to the return on investment (ROI). Of course, every business wants to know that incorporating video into their marketing strategy is worth their time and money.
Well, looking at the numbers we can see that:
- 89% of video marketers say that video gives them a good ROI
- 93% say video helps them with lead generation
- 87% say video has increased traffic to their website
- 80% say video has directly helped to increase sales.
These are staggeringly positive statistics. It really makes the benefits of video marketing obvious.
Video Marketing is the Best Choice Your Business Can Make in 2022
Marketers are increasingly using video content to boost sales, build brand awareness, trust, and inform current customers as well as source new ones.
In short, the visual format has proven to be the most effective form of communication, and here at AXII MEDIA, we are a video production company that understands how to deliver high-quality, memorable, and engaging content that will have your audience continuing to grow for a long time to come.
Ready to gain all the incredible benefits from video marketing? Contact us today!
