Most Effective Video Content for Lead Generation
When it comes to increasing brand awareness, video marketing is proven to be one of the most effective tools your business can use.
As consumers overwhelmingly prefer video and brands shift their marketing spend toward a visual approach, it’s a strategy you can’t afford to miss out on.
Though there are many different forms of branded video content, all of them aim to take your customers on an engaging journey through your product and your company as a whole.
But what are the most effective types of video for generating leads and growing your brand awareness?
Well, keep reading as we breakdown the 3 most effective types of branded video content you can start using now to reach a wider audience, build relationships, and generate more leads.
1 - BRAND FILM
Brand Films tells a cinematic story about who you are, what you do, and why you do it.
They are narratively driven and give the viewer a story to connect with. This can be done in many different styles from mini-doc, classic product or service advertisement, to a short-film inspired commercial.
No matter which style is chosen, they should tell a story with your brand tone of voice and mission as the guiding force.
Hope Horner at Entrepreneur writes,
“When consumers recognize themselves as the character(s) in the story, they can then imagine taking the same journey themselves. As the video wraps, the audience should see how the brand enables its hero to overcome the odds. That is where the viewer then sees the story’s call to action.”
Essentially, an effective Brand Film provides the consumer with a story in which they can literally see the entire journey toward solving their problem.
Whether this is through a video that conveys your company’s story, or one that shows how you’ve impacted the story of a customer, the goal is to show the viewer what a relationship with you would look like.
Through this, brand videos are uniquely positioned to build a level of trust that otherwise couldn’t have been achieved, resulting in high quality leads.
2 - BUSINESS OVERVIEW VIDEO
Business Over Videos are one to three minute long snapshots of your business, that provide an introduction of yourself, your team, and your brand to your growing customer base.
An effective Business Overview Video will clearly define the products and services you offer and explain how you deliver solutions to your customer's problems.
Going further, your Business Overview Video should state what industries you serve and what your typical customer base looks like. This is an important step when it comes to obtaining qualified leads through this type of video.
Another key component of a great Business Overview is stating what makes you different.
More often than not, you’re competing with other businesses for a customer's purchase. So, including a quick pitch on what makes you better, is important. Whether that be the features you offer, the customer service you provide, or your return policy.
Lastly, as a Business Overview Video is a key component in a successful sales funnel, it’s highly important that the video itself has a very clear call to action.
The video should communicate where your customers can go to make a purchase, whether that be your online store or physical address. This CTA should also include your contact information (website, phone number, physical address if needed).
As a bonus, if you can include a customer testimonial, that will help to further develop trust with your viewer and make for an even more qualified lead.
Company overview videos are a fantastic investment for every business. They have a very long shelf life and can be used anywhere from your website, to social media, and even as paid advertising, making them one of the most useful tools in your sales funnel.
3 - EXPLAINER VIDEO
An Explainer Video highlights and explains a product, service, or business idea in a compelling and informative way - typically in under two to three minutes.
A truly effective Explainer Video will not only match the style and tone of the brand and customer they’re trying to reach, but also have a strong call to action (CTA), so the intended audience knows precisely what to do after they’ve finished watching.
Finally, an impactful Explainer should be high quality in both production and content to effectively communicate the brand’s value proposition.
Explainers are often featured on a business’ landing page or home page of their website. They can also be used (quite successfully) to advertise their product or service on social media.
Video Marketing is the Best Choice Your Business Can Make in 2022
Marketers are increasingly using video content to boost sales, build brand awareness, trust, and inform current customers as well as source new ones.
In short, the visual format has proven to be the most effective form of communication, and here at AXII MEDIA, we are a video production company that understands how to deliver high-quality, memorable, and engaging content that will have your audience continuing to grow for a long time to come.
Ready to gain all the incredible benefits from video marketing? Contact us today!
